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Roadside Attractions acquires 'Joneses'

Roadside Attractions has picked up U.S. theatrical rights to social satire “The Joneses,” toplining Demi Moore and David Duchovny.

Pic, the feature debut of helmer Derrick Borte, bowed at Toronto in September and was considered to be one of the more commercial titles available at the festival.

An ancillary rights deal is still in the works.

Borte also scripted the film about a seemingly perfect family that turns out to be a shill for brands. Film co-stars Amber Heard.

Producers are Doug Mankoff, Andrew Spaulding, Kristi Zea and Borte.

Roadside plans to platform the film in spring of 2010 in both mainstream and arthouse theaters.


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David Duchovny and daughter West in NYC

David Duchovny picks up his daughter, Madelaine West (center) and her friend from school on the upper east side of New York City on november 03, 2009